creative copywriting
Now a senior copywriter and content creator at Ogilvy UK, I’ve been creating award-winning work since 2019.
I write scripts, create concepts, and lead video shoots through post-production – or any media to fruition.
gaming & creativity
from the Ogilvy UK blog
I created the concept and executed the shoot for this concept, ‘Wordplay in the Real World.’
A CASE IN CONTENT
SUMMARY | Series of editorial content pieces (six long-form articles) with visuals, promoted on social.
CAMPAIGN | ‘The Power of Trent,’ 2019
AWARDS | Silver: Best Social Media Campaign, International Content Marketing Awards (CMAs)
Gold: Direct Marketing Awards (DMAs), Best B2B campaign.
For the this campaign, ‘The Future of Work,’ I wrote the long-form materials (shown, left). I also concepted and directed the supporting video campaign (right).
For this campaign, I contributed as a writer alongside journalists from the Guardian and The Financial Times.
Here’s a quick social storyboad.
Before I joined Ogilvy UK, ideated & executed the following campaigns for the Co-Lab, the in-house branded content studio at Thrillist, a leading lifestyle publication with more than 20 million subscribers.
interview with comedian Jim Gaffigan
Client: Jim Gaffigan, an American stand-up comedian, actor, writer, and producer.
Campaign: Live Like Jim
Sponsored Content:
Jim Gaffigan on How Not To Eat
9 Things You Didn't Know About Jim Gaffigan
Performance:
This campaign sought to promote the premier of The Jim Gaffigan Show on TV Land. Survey data later revealed that this campaign led to a significant spike in viewing among Thrillist readership.
12 of the Most Unbelievably Cheap Paradises on Earth
Sponsored content for Bank of America
Client: Tabasco
Campaign: Show Off Your Chops
Sponsored Content:
Th Essential Dos & Don'ts of Grilling
Performance:
My campaign for Tabasco was highlighted in Ad Age as among the best branded content partnerships of 2015.
Sponsored Content:
10 American Regional Burgers You Should Be Grilling All Summer
.
Client: Sapporo Beer
Campaign: Legendary Summer
Sponsored Content:
10 Things You Didn't Know About Sapporo Beer
Performance:
This campaign also involved a sweepstakes promotion, which provided the winner with a free trip to Japan and a tour of the Sapporo factory. More than 900k readers entered the contest
Client: Canadian Mist Whisky
Campaign: Simple Pleasures
Content: 16 Reasons Why 2-Drink Cocktails Are The Best Kind of Cocktails
Performance: Purchases of Canadian Mist Whisky increased by 4% in relevant American markets.
Client: Bombay Sapphire
Campaign: Inspired by Sapphire
Content:
A Stirring Defense of James Bond's Martini
Client: Frye Boots
Campaign: Fall Back
Content: Step Up Your Boot Game
Client: Irish Board of Tourism
Campaign: Inside Ireland
Content:
The 16 Most Beautiful Sights in Ireland
Client: Dodge Automobiles
Campaign: American Tales
Content: 16 Things You Didn't Know About Dodge
Client: LG
Campaign: Think Brighter
Content:
11 Ways OLED Technology is Amazing
Breakthroughs That Changed Television
I don’t have a section for fiction, but here’s some.
