creative copywriting
I ideated & executed the following campaigns for the Co-Lab, the in-house branded content studio at Thrillist, a leading lifestyle publication with more than 20 million subscribers.
interview with comedian Jim Gaffigan
Client: Jim Gaffigan, an American stand-up comedian, actor, writer, and producer.
Campaign: Live Like Jim
Sponsored Content:
Jim Gaffigan on How Not To Eat
9 Things You Didn't Know About Jim Gaffigan
Performance:
This campaign sought to promote the premier of The Jim Gaffigan Show on TV Land. Survey data later revealed that this campaign led to a significant spike in viewing among Thrillist readership.
12 of the Most Unbelievably Cheap Paradises on Earth
Sponsored content for Bank of America
Client: Tabasco
Campaign: Show Off Your Chops
Sponsored Content:
Th Essential Dos & Don'ts of Grilling
Performance:
My campaign for Tabasco was highlighted in Ad Age as among the best branded content partnerships of 2015.
Sponsored Content:
10 American Regional Burgers You Should Be Grilling All Summer
.
Client: Sapporo Beer
Campaign: Legendary Summer
Sponsored Content:
10 Things You Didn't Know About Sapporo Beer
Performance:
This campaign also involved a sweepstakes promotion, which provided the winner with a free trip to Japan and a tour of the Sapporo factory. More than 900k readers entered the contest
Client: Canadian Mist Whisky
Campaign: Simple Pleasures
Content: 16 Reasons Why 2-Drink Cocktails Are The Best Kind of Cocktails
Performance: Purchases of Canadian Mist Whisky increased by 4% in relevant American markets.
Client: Bombay Sapphire
Campaign: Inspired by Sapphire
Content:
A Stirring Defense of James Bond's Martini
Client: Frye Boots
Campaign: Fall Back
Content: Step Up Your Boot Game
Client: Irish Board of Tourism
Campaign: Inside Ireland
Content:
The 16 Most Beautiful Sights in Ireland
Client: Dodge Automobiles
Campaign: American Tales
Content: 16 Things You Didn't Know About Dodge
Client: LG
Campaign: Think Brighter
Content:
11 Ways OLED Technology is Amazing
Breakthroughs That Changed Television
I don’t have a section for fiction, but here’s some.
case in content
CLIENT | Rolls-Royce
SUMMARY | Series of editorial content pieces (six long-form articles) with visuals, promoted on social.
CAMPAIGN | The Power of Trent, 2019
AWARDS | Silver: Best Social Media Campaign, International Content Marketing Awards (CMAs)
Gold: Direct Marketing Awards (DMAs), Best B2B campaign.
A magazine and white paper for Barclay’s philanthropy service
The Future of Work
Does the place we work impact how well we work?
creative direction
& conceptual copywriting
Example storyboard for social media asset
These articles are examples of commercial content I recently produced for MailTravel, a commercial space operated by The Daily Mail, the second most-read newspaper in the UK. Each piece seeks to create compelling content that showcases available product:
Concept and execute content strategy for emerging London venue.
5 of the world’s strangest animal races
BY MARSHALL KATHEDER
gaming & creativity
from the Ogilvy UK blog
