creative direction
HOKA | In Full Flight
A new series about finding your flow state, featuring Chris Luno.
HOKA | Fly Guides
I developed and directed this social-first series, which provides a travel guide around cities in Europe from a runner’s POV.
Shortlisted for a Webby Award
| Best Online Content Series
An original poem – and an ode to Rotterdam – as part of the campaign.
Each route the runners follow includes a companion route on Strava, an app for runners to find routes.
HOKA | Athlete Series | Dream Big
A profile series featuring Olympic hopefuls from the Paris 2024 Games.
Dream Big | A series of profiles on Olympic Athlete hopefuls.
Verizon Business | The Future of Luxury Retail
I pitched and developed this multi-episode series, featuring interviews with futurists, psychologists, technologists, and other experts. The purpose was to reach beyond the IT crowd – and show high-end retailers what technology can do to transform brick-and-mortar storefronts.
Canon | Depths of emotion: Ben Thouard’s vision brought to life
We developed this social campaign and matching editorial content to launch Canon's new printer.
Real Action | Series 1
Trailer
Real Action | Series 2
Trailer
One Summer is Not Enough | Adrenaline Mode
Experience Abu Dhabi | One Summer is Not Enough
To prove that one summer isn’t enough to explore Abu Dhabi, we sent 20 influencers named ‘Summer’ – from 11 countries – to experience it. Each of the six episodes immersed these visitors in different ‘modes’ – including Culinary Mode, for foodies, Adrenaline Mode, for thrill seekers, and Enrichment Mode, for culturally minded jet setters.